"Love is a smoke made with the fume of sighs"

Now that's a fantastic subject line.
The body of the email was pretty mundane, although its closing lines are equally poetic, in their way. To wit:

"Find me there and tell me a bit about your dreams.
Waiting for your answer"

Who writes this stuff? It makes you wonder how many among us (perhaps they give their job description as Internet Marketer?) are making their living in the industry of SPAM?